Snap what you have. Get personalized recipes that respect your preferences and restrictions — with a patient cooking coach when you want it.
Live pantry
Tonight shortlist
Lemon chickpea skillet
18 min · 92% pantry fit
Herby yogurt eggs
12 min · low cleanup
Spinach rice bowl
22 min · family friendly
Cook mode
Calm guidanceSear the chickpeas first, then fold in spinach at the very end so it stays bright.
Get to know Wizk
The Apple reference works because every section feels deliberate. This overhaul follows the same rule: stronger hierarchy, cleaner surfaces, and one obvious path forward on every screen.
Pantry vision
Scan pantry + fridge ingredients and quickly confirm what the AI found.
Capture shelves, counters, and half-used produce without rebuilding your pantry by hand.
Decision engine
Recipes are ranked by your goals, dietary preferences, equipment and time.
A ranked shortlist balances pantry fit, cook time, goals, and what equipment is actually available.
Calm guidance
Step-by-step help with timers, substitutions and guidance — no pressure.
Cook mode turns recipe intent into stepwise direction, timers, swaps, and less friction at the stove.
How it works
The experience now behaves more like a product narrative: bold opening, clearer transitions, and less visual clutter competing with the next action.
Every screen should answer three questions quickly: what this view is for, what state the kitchen is in, and what to do next.
Get startedTake a photo of your fridge or pantry.
Edit ingredients so the list is accurate.
Pick a recipe and follow an assistant that adapts to you.
to start from pantry reality instead of a blank plan
scan, shortlist, and cook mode working as one flow
more ingredients used before they disappear in the fridge
Pricing
Keep the free tier light and genuinely useful, then make the upgrade feel like a premium planning layer instead of a hard sell.
Try the core experience.
Personalization and coaching that gets better over time.
Experience direction
The goal is not to imitate Apple literally. It is to borrow the discipline: fewer competing surfaces, larger editorial moments, clearer focus, and premium motion without gimmicks.
One clear primary action per section instead of equal-weight buttons everywhere.
More contrast between hero, showcase, and conversion sections so the page breathes.
The preview now sells the actual flow: pantry, shortlist, and coach working together.
Pricing and auth now feel like part of the same product story rather than detached utilities.